E-commerce
An online store for a premium coffee roastery
- Industry
- ABRoastery
- Services
- Web Development
- Duration
- 2–8 weeks
An e-commerce platform for a premium coffee roastery, with a product catalogue, stock management, and a checkout flow built so buyers don't drop out midway.
The challenge
Sales previously ran through direct messages, which made orders hard to track and stock frequently out of sync.
Coffee carries a lot of variants — roast level, grind size, weight — which makes a catalogue easy to get confusing.
Our approach
The catalogue was designed so variants are chosen step by step rather than presented at once as a long list.
Stock and order management sit in one panel, so the team never re-enters anything by hand.
Checkout was cut to the fewest steps that still satisfy shipping requirements.
The outcome
Orders rose 40% after the platform went live.
Visitor engagement lifted 25%, with more than 500 monthly active users.
- Order increase
40%
Order increase
- Engagement boost
25%
Engagement boost
- Monthly active users
500+
Monthly active users
The figures and case studies on this page are placeholders pending final data.